The Role of Using Social Media as a Mediator in the Influence of Competitive Advantage, Support from Superiors, and Competitive Pressure on SME Performance

Anastasia Riani  Suprapti; Hunik Sri Runing Sawitri; Asri Laksmi  Riani; Mugi  Harsono; Intan Novela Quratul  Aini; Suryandari  Istiqomah

doi:10.63230/jocsis.3.2.187

Authors

Anastasia Riani Suprapti Universitas Sebelas Maret Author
Hunik Sri Runing Sawitri Universitas Sebelas Maret Author
Asri Laksmi Riani Universitas Sebelas Maret Author
Mugi Harsono Universitas Sebelas Maret Author
Intan Novela Quratul Aini Universitas Sebelas Maret Author
Suryandari Istiqomah Universitas Sebelas Maret Author

DOI:

https://doi.org/10.63230/jocsis.3.2.187

Keywords:

Competitive Advantage, Competitive Pressure, SME Performance, Social Media Adoption, Superior Support

Abstract

Abstract. This research aims to examine and analyze the influence of competitive advantage, superior support and competitive pressure on the performance of SMEs. Apart from that, it also tests the variableof social media use which is conceptualized as a mediator. The research population is SMEs in Solo Raya. Respondents were 91 SMEs, determined by convenience and data collected through an online survey. The analysis technique used is PLS-SEM. The things that underlie this research are phenomena that occur in the business world as well as the results of previous research which shows that the use of social media in business in developing countries continues to develop. In the face of increasingly sharp competition, currently the use of social media is considered a key strategy in SMEs. The results of this research prove that competitive advantage, superior support, and competitivepressure have a significant effect on SME performance, as in the model conceptualized at the beginning.By including the social media adoption variable as a mediator, it can be shown that the influence of superior support on SME performance is mediated by social media adoption. Social media adoption isnot proven to mediate the effect of competitive advantage on SME performance, nor the effect of competitive pressure on SME performance.

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