Students Consumptive Behavior and Its Implications for Achieving SDGs

Authors

  • Putri Wahyu Ningsih Universitas Negeri Surabaya Author
  • Dhiah Fitrayati Universitas Negeri Surabaya Author

Keywords:

Financial Literacy, Digital Literacy , Digital Payments, Consumptive Behavior

Abstract

Objective: This study aims to analyze the influence of financial literacy and digital literacy on consumptive behavior with the use of digital payments as a mediating variable. The research was conducted among students of the Economic Education program from the 2021, 2022, and 2023 class. Method: This research uses a quantitative method with a causal associative research type. The data analysis technique in this study uses the Structural Equation Modeling (SEM) analysis method with the Partial Least Squares (PLS) approach in SmartPLS 4 software. Results:  The results show that financial literacy has a negative effect on consumptive behavior, digital literacy has a negative effect on consumptive behavior, financial literacy negatively affects the use of digital payments, and digital literacy positively affects the use of digital payments. Furthermore, the use of digital payments positively influences consumptive behavior. Financial literacy also negatively affects consumptive behavior through the use of digital payments, while digital literacy positively affects consumptive behavior through the use of digital payments. Novelty: This study simultaneous applies the Theory of Planned Behavior (TPB) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyze student’ consumptive behavior, with the use of digital payment as a mediating variable between financial literacy and digital literacy.

References

Afriani, S., & Yanti, R. T. (2023). The Influence of Digital Payment on Consumptive Behavior (Case Study Students of the Faculty Economics, Unived Bengkulu). International Journal of Economics, Business and Accounting Research (IJEBAR), 7(1), 1–11.

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T

Alfiyansyah, M. A., Alamsyah, S., & Tanjung, H. (2024). Pengaruh E-Commerce, Literasi Keuangan, dan Literasi Digital terhadap Perilaku Konsumtif Mahasiswa. Jurnal Revenue Jurnal Akuntansi, 5(1), 972–979. https://doi.org/10.46306/rev.v5i1.542

AlSuwaidi, R. A., & Mertzanis, C. (2024). Financial literacy and FinTech market growth around the world. International Review of Financial Analysis, 95(PB), 103481. https://doi.org/10.1016/j.irfa.2024.103481

Anggorowati, A., & Sari, D. E. (2024). The Effect of Digital Payment and E-Service Quality on Consumptive Behavior among Shopee Users. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 973–987. https://doi.org/10.31538/iijse.v7i1.4405

Asrun, N. A., & Gunawan, A. (2024). Pengaruh Gaya Hidup dan Media Sosial terhadap Perilaku Konsumtif Generasi Z di Kota Medan dengan Literasi Keuangan sebagai Media Intervening. Jurnal Manajemen Bisnis Dan Keuangan, 5(1), 173–186. https://doi.org/10.51805/jmbk.v5i1.205

Basmantra, I. N., Paranegara, A. A. N. Y. V., & Candra, S. (2024). The Role of E-Wallet Use and Financial Literacy on Consumptive Behavior in Indonesia. Technology and Business Model Innovation: Challenges and Opportunities, 923, 346–356. https://doi.org/10.1007/978-3-031-55911-2_33

Butar, I. G. B., Rachman, A. A., & Nurmala. (2024). Pengaruh Digital Payment, Pndapatan, dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa (Studi Kasus Pada Mahasiswa Politeknik Negeri Lampung). Indo-Fintech Intellectuals: Journal of Economics and Business, 4(6), 3021–3035. https://doi.org/10.54373/ifijeb.v4i6.2423

Chen, H., & Volpe, R. P. (1998). An Analysis of Personal Financial Literacy Among College Students. Financial Services Review, 7(2), 107–128. https://doi.org/10.1016/S1057-0810(99)80006-7

Fauziah, S. N., Prayitno, P. H., Wahyono, H., & Inayati, R. (2023). The Effect of Financial Literacy and Self-Control on Students’ Consumptive Behavior with Paylater as a Mediating Variable. Jurnal Manajemen Dan Keuangan, 11(1), 66–78. https://doi.org/10.26905/jmdk.v11i1.10209

Gotama, G., & Rindrayani, S. R. (2022). Pengaruh Literasi Digital dan Literasi Ekonomi Terhadap Perilaku Pembelian Impulsif Melalui Online Shop pada Mahasiswa Program Studi Pendidikan Ekonomi Universitas Bhinneka PGRI Tulungagung. Jurnal Economina, 1(4). https://doi.org/10.55681/economina.v1i4.69

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (Second edi). SAGE Publications, Inc.

Irman, D. A. S., Sutrisno, & Reza. (2024). Pengaruh Digital Payment Terhadap Perilaku Konsumtif Mahasiswa Fakultas Keguruan dan Ilmu Pendidikan Universitas Mulawarman. Jurnal Ilmiah Wahana Pendidikan, 10(8), 1086–1096. https://doi.org/10.5281/zenodo.11172077

Izazi, I. M., Nuraina, E., & Styaningrum, F. (2020). Pengaruh Literasi Keuangan Terhadap Perilaku Konsumtif Dengan Self Control Sebagai Variabel Mediasi (Studi Pada Mahasiswa Pendidikan Akuntansi Universitas PGRI Madiun). Review of Accounting and Business, 1(1), 35–43. https://doi.org/10.52250/reas.v1i1.333

Jakpat. (2024). Indonesia Fintech Trends – 1st Semester of 2024. Jakpat. https://insight.jakpat.net/indonesia-fintech-trends-1st-semester-of-2024/

Karimah, M., Nurhayati, D., & Indarti, N. (2022). Pengaruh Penggunaan E-Money, Fitur Live Streaming, dan Literasi Digital Terhadap Perilaku Konsumtif pada Pembelanjaan Online. Jurnal Equilibrium Nusantara, 1(1), 8–15. https://doi.org/10.56854/jeqn.v1i1.26

Kartawinata, B. R., Pratiwi, K. A., Akbar, A., & Maharani, D. (2024). Financial literacy, self-control, and consumptive behavior in using mobile banking services by Generation Z in Indonesia. International Conference on Medical Imaging, Electronic Imaging, Information Technologies, and Sensors (MIEITS 2024), 131880U. https://doi.org/10.1117/12.3030877

Khando, K., Islam, M. S., & Gao, S. (2023). The Emerging Technologies of Digital Payments and Associated Challenges : A Systematic Literature Review. Future Internet, 15(21), 1–21. https://doi.org/10.3390/ fi1501002

Kusnandar, V. B. (2024). Nilai Transaksi Uang Elektronik Capai Rp1,6 Kuadriliun pada Januari-Agustus 2024. Databoks. https://databoks.katadata.co.id/keuangan/statistik/673216a38c1bc/nilai-transaksi-uang-elektronik-capai-rp16-kuadriliun-pada-januari-agustus-2024

Maulidina, Y., & Kurniawati, T. (2022). The Effect of E-Money, Economic Literacy and Parents’ Income on Consumptive Behavior. Economic Education Analysis Journal, 11(2), 191–200. https://doi.org/10.15294/eeaj.v11i2.54254

Meilani, A., Ramdana, I., Bachtiar, A., Wulandari, C., Syahputri, I. B., Liskiria, S., Zulfa, F. I., & Damaiyanie, D. A. (2024). Media Literacy In The Digital Era: Challenges And Strategies In Developing Critical Skills. International Journal of Progressive Sciences and Technologies (IJPSAT), 45(2), 64–70.

Muawaliyah, W., & Saifuddin, A. (2023). Consumptive Behavior in Female University Students : Qana ’ ah and Hedonic Lifestyle as Predictors. Islamic Guidance and Counseling Journal, 6(1), 70–82. https://doi.org/10.25217/igcj.v6i1.3241

Mursalim, Oktaviani, A. R., & Abdullah. (2024). Pengaruh Literasi Keuangan, Fintech Digital Payment dan Gaya Hidup Terhadap Perilaku Konsumtif Mahasiswa di Kota Makassar. Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO, 6(2), 76–90. https://doi.org/10.37476/massaro.v6i2.4777

Mursita, N. E., Sebayang, K. D. A., & Wibowo, A. (2024). Pengaruh Literasi Keuangan Dan Penggunaan Digital Payment Terhadap Perilaku Konsumtif Pada Generasi Z di Jakarta. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi, 3(5), 78–87. https://doi.org/10.56799/ekoma.v3i5.3940

Muslikhun, M., & Wahjoedi, T. (2023). The Influence of Financial Literacy and Financial Attitudes on Consumptive Behavior Mediated By Financial Behavior in Residents of Sidoarjo City, Indonesia. New Applied Studies in Management, Economics & Accounting, 6(4), 7–17. https://doi.org/10.22034/nasmea.2023.176304

OJK. (2024). Siaran Pers Bersama: OJK dan BPS Umumkan Hasil Survei Nasional Literasi dan Inklusi Keuangan Tahun 2024. Otoritas Jasa Keuangan (OJK). https://ojk.go.id/id/berita-dan-kegiatan/siaran-pers/Pages/OJK-dan-BPS-Umumkan-Hasil-Survei-Nasional-Literasi-dan-Inklusi-Keuangan-Tahun-2024.aspx

Puteri, H. E., Arinda, N., Dewi, S., & Sari, G. (2022). Self-Control and Consumptive Behavior Control in Purchasing Internet Services for Social Networking Among Muslim Millennials. European Journal of Humanities and Social Sciences, 2(6), 118–129. https://doi.org/10.24018/ejsocial.2022.2.6.361

Putri, F. A., Marandika, M. A., Azizah, R. N., Purnamasari, H., & Asnaini. (2024). Pengaruh Literasi Keuangan Dan Literasi Digital Terhadap Minat Penggunaan Digital Payment Pada Mahasiswa. Borneo Islamic Finance and Economics Journal, 4(2), 1–19. https://doi.org/10.21093/bifej.v4i2.9489

Rachmawati, N., & Nuryana, I. (2020). Peran Literasi Keuangan dalam Memediasi Pengaruh Sikap Keuangan, dan Teman Sebaya terhadap Perilaku Pengelolaan Keuangan. Economic Education Analysis Journal, 9(1), 166–181. https://doi.org/10.15294/eeaj.v9i1.37246

Rubach, C., & Lazarides, R. (2021). Addressing 21st-century digital skills in schools – Development and validation of an instrument to measure teachers ’ basic ICT competence beliefs. Computers in Human Behavior, 118, 106636. https://doi.org/10.1016/j.chb.2020.106636

Saputra, G. R. A., Suyanto, & Sari, G. P. (2023). Pengaruh Literasi Keuangan Dan Digital Payment Terhadap Perilaku Konsumtif Dengan Pengendalian Diri Sebagai Variabel Pemoderasi. Expensive: Jurnal Akuntansi Dan Keuangan, 2(2), 291–299. https://doi.org/10.24127/exclusive.v2i2.4467

Sartika, D., Ulya, M., Azzahra, F. F., Irnawati, Hidayati, F. N., & Pramono, D. (2024). Fenomena Penggunaan E-Commerce terhadap Perilaku Konsumsi Mahasiswa. WISSEN : Jurnal Ilmu Sosial Dan Humaniora, 2(3), 335–350. https://doi.org/10.62383/wissen.v2i3.287

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta Bandung.

Usman, B., Rianto, H., & Aujirapongpan, S. (2025). Digital payment adoption : A revisit on the theory of planned behavior among the young generation. International Journal of Information Management Data Insights, 5, 100319. https://doi.org/10.1016/j.jjimei.2025.100319

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User Acceptance of Information: Toward a Unified View. MIS Quarterly, 27(3), 425–478. https://www.jstor.org/stable/30036540

Widiyanto, W., Lindiyatmi, P., & Yulianto, A. (2022). Locus of Control as a Mediating Variable for The Factors Influencing Consumptive Behavior Among Students. Innovative Marketing, 18(4), 97–109. https://doi.org/10.21511/im.18(4).2022.09

Zahra, D. R., & Anoraga, P. (2021). The Influence of Lifestyle, Financial Literacy, and Social Demographics on Consumptive Behavior. Journal of Asian Finance, Economics and Business, 8(2), 1033–1041. https://doi.org/10.13106/jafeb.2021.vol8.no2.1033

Downloads

Published

2025-07-28

Issue

Section

Articles

How to Cite

Students Consumptive Behavior and Its Implications for Achieving SDGs. (2025). Journal of Psychology and Culture Behavior in SDGs, 1(2), 000067. https://journal.i-ros.org/index.php/JOPACBIS/article/view/67